Infinite Beauty

The brief

Infinite Beauty is a beauty salon in Sussex. Booking a treatment somewhere new means trusting a place you have never seen, and most people check a salon online before they book. The salon wanted new clients to be able to look around first, so the first visit feels familiar.

What we shot

We photographed the salon in 360° as bracketed HDR panoramas. Each panorama blends several exposures, so the bright areas and the softer lighting of the salon both keep their detail, and the colours stay true to life. The scenes were linked into a short walk-through tour that visitors can move around at their own pace, turning to look in any direction.

Where it’s used

Our tours are published to Google Maps, where they appear on the business listing when people search for the salon, and the same tour can be embedded on the salon’s website and shared on social media. A tour suits a salon well: it shows the space is clean, calm and well kept, which a single photo struggles to do. We have photographed shops, salons and offices across Sussex, and each one gets the same careful approach as our larger projects.