Work · Brighton · 2020
The Specky Wren: 360° glasses
360° product spins of more than 130 frames so customers could choose glasses online.
- frames photographed
- 130+
The brief
Brighton optician The Specky Wren, a long-standing Street View client, needed a way to keep customers choosing frames when social distancing made browsing in store difficult.
The work
We photographed more than 130 pairs of glasses on a turntable, producing interactive 360° spins customers can turn and inspect on the shop’s website.
Why it matters
Customers shortlist frames at home, so fitting appointments are shorter and more focused. It is a good example of 360° product photography solving a real retail problem.
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