Freedom Leisure: St John’s Sports Centre

The brief

Freedom Leisure is a not-for-profit trust running leisure centres for local councils across the country. For St John’s Sports Centre it wanted potential members to see the facilities before walking in.

The work

We captured the centre’s spaces as HDR panoramas and linked them into a walk-through tour, published to Google Maps so it appears on the centre’s listing.

Why it matters

A gym or sports hall can feel intimidating to a first-time visitor. Seeing the space in advance, from the entrance to the changing rooms, lowers that barrier and helps turn searches into memberships.