How much does a virtual tour cost in the UK?
By Charles Mansfield-Osborne ·
“How much is a virtual tour?” is the first question almost everyone asks us, and the honest answer is that it depends on three things: how much space you want to show, how much you want the tour to do, and who owns it once it’s built. Here is how the costs break down, with our own prices so you have real numbers to compare.
What you are actually paying for
Every tour has the same four parts, whoever makes it.
- The shoot. Time on site, which grows with the number of scenes (the points people can stand in). A small shop might need six scenes; a hotel or leisure centre can need forty or more.
- Processing. Each of our scenes is several bracketed exposures blended into one HDR panorama, with the tripod removed and verticals straightened. This is where quality is won or lost, and it is most of the work.
- The build. Linking scenes together, adding a floor plan, hotspots, video, booking buttons, narration and your branding.
- Hosting. Somewhere the tour lives online. This is the part that often turns a one-off cost into a monthly one.
Typical prices
These are our 2026 prices. Other studios will differ, but the tiers are broadly typical of bespoke work.
| Tour | Typical for | From |
|---|---|---|
| Property Quick Tour (up to 10 scenes) | A home for sale or to let | £149 |
| Essentials (up to 12 scenes) | Shops, cafés, clinics, small venues | £695 |
| Signature (up to 40 scenes) | Hotels, pubs, leisure centres, schools, wedding venues | £1,950 |
| Production (40+ scenes) | Theatres, attractions, heritage, multi-site brands | £5,000 |
Adding your tour to Google Maps and your Business Profile is £195 on its own, and included in Signature and Production. Hosting for the first year is included in every tour; after that it is optional at £120 a year, or you can take the files and host them yourself.
Why two quotes for the “same” tour can be so different
Scan versus photography. Automated 3D scanning systems are quick to capture, which keeps the upfront price low, but image quality is limited and every tour looks the same. Bespoke HDR photography takes longer and costs more upfront, and the result is sharper and truer to the space.
Subscription versus ownership. Many platforms charge a monthly fee per tour, and the tour goes offline if you stop paying. Over three or four years that can cost more than the shoot. Ask any supplier what happens to your tour if you stop paying.
What the tour does. A walk-through with arrows is one thing. A tour with a floor plan, video playing on the screens in the room, a booking form, narration and hidden content for people to find is a small interactive production, and priced like one.
How to get the most for your budget
- Shoot once, use it everywhere. The same scenes can go on your website, Google Maps, Rightmove and social media, and the shoot can also give you still photographs.
- Choose scenes, not square metres. Ten well-chosen viewpoints usually tell the story better than thirty that cover every corridor.
- Plan for change. If you refurbish often, pick a supplier who can reshoot single rooms and slot them in rather than starting again.
- Own it. Make sure you can keep the tour, or its files, if you move supplier.
Get a price for your space
Tell us what you want to show and we’ll come back with a fixed quote, usually the same day. See how our tours work or get in touch.